EFFIES FINALIST FOR OUR WORK WITH BROWNES DAIRY & MEERKATS

We are incredibly proud to be shortlisted in the Australian Effie Awards for our work with Brownes Dairy in collaboration with creative partners Meerkats The Brand Leadership Company.

Presented in conjunction with the Advertising Council of Australia (ACA), the Effies are considered the most significant achievement in advertising and marketing communications.

In summary: In late 2018 Brownes Dairy’s flavoured milk portfolio was in decline. A loss across units and gross margin had severely limited the brands’ ability to invest in marketing for its flagship Chill brand. In a constant war for shelf space, Brownes resisted the urge to follow national competitors into plastic bottles. Instead, they reestablished their heritage, reignited WA’s retro passion for coffee in cartons and recycled the brand’s most famous, ‘old’ advertisement… which led to a doubling in sales volumes YOY.