MATCH & WOOD LANDS SUMMIT HOMES GROUP MEDIA BUSINESS

Summit Homes Group has appointed Match & Wood as it’s media agency of record following a competitive pitch. Match & Wood will be responsible for the full suite of media strategy, planning and buying services.

The account, which went to tender in September, consists of Summit Homes, Summit Renovations, Summit Developments, New Generation Homes and Easystart Homes.

Lyndelle O’Keefe, Match & Wood Managing Director, says the agency is excited to work with the award-winning group of brands.

“We thoroughly enjoyed connecting with the SHG team during the tender process and we are thrilled to be partnering with such a respected home builder group,” said O’Keefe, “It is more important than ever to have a strong agency/client partnership in order to be highly responsive to change through 2021 and beyond, and we’ll be hitting the ground running.”

“We were impressed with Match & Wood’s understanding of our business and category dynamics,” added Rikki Lushey, Head of Marketing at Summit Homes Group, “They presented an agile, strategic and data-driven offering which aligns well with our business and future goals, and we look forward to working together.”

This win adds to a number of new business appointments for Match & Wood this year including Council of Small Business Organisations Australia (COSBOA), Otherside Brewing Co, Business Station, and Intelicare.

This article originally appeared on Campaign Brief.