The Agency 50 Power List ranks the top 50 most influential & powerful media executives in the country. We’re lucky to have such an authentic, hands-on leader who is focused on craft and empowerment, and it’s great to see Lyndelle being recognised at #28.
Summarised by Mediaweek: Lyndelle leads the agency as chief executive officer alongside her husband Chris, who is chief operating officer. Together, the couple have combined their skills – O’Keefe as a strategist and Chris in investment, negotiations, and management – to create the agency that aims to foster the next generation of media talent.
Lyndelle’s career spans over 20 years in media agencies such as MediaCom and Initiative Australia. As a leader, she is hands-on with the business, running the agency openly and authentically.
O’Keefe’s focus on craft and empowerment with Match & Wood’s team members sees the agency consistently having top performers at MFA courses, NGEN, and Young Lions competitions and on stage as subject matter experts across the industry.
The Power List was determined based on the following criteria:
1. Real power is positively influencing your industry, your organisation, your category and your client’s business
2. Your role in the industry is a table stake to the top 50, but what you do with that power counts.
3. The media industry faces many issues and challenges around ESG: including DEI, environmental sustainability, workplace safety, ad fraud, transparency, and more.
4. It’s about recognising those who not only have positions of power and influence but are actively using their position to encourage the industry to address these issues for the benefit of their clients, employees, businesses and their business partners across the entire media supply chain.
Phone: (03) 9804 3542
Email: hello@matchandwood.com.au
