The half-day single stream conference will be hosted on 8th August at the State Theatre Centre of WA, to investigate how the media, marketing and advertising sector is navigating areas such as creativity, digital transformation and the current macroeconomic climate.
Sessions include:
Game, set, scale: The rise of independents – A panel featuring Match & Wood Founder & CEO Lyndelle O’Keefe, Glide Agency CEO and IMAA leadership head Es Chandra, and Longreach Managing Director Angela Nutton.
The discussion will focus on the wave of innovative independent agencies in Australia and how they scale sustainably amidst such competition and expectation, the benefits of a national positioning, and the power of people & culture.
Pushing the boundaries of creativity – Thinkerbell founder and consumer psychologist Adam Ferrier
Advertisers are expected to execute big creative ideas, but with marketing budgets under scrutiny this year, Adam Ferrier explores how agencies can continue to push the boundaries of creative advertising and explores the secrets to forming trust in CMO and agency relationships.
The journey beyond – HBF general manager, marketing and engagement Louise Ardagh
After 80 years of caring for the health of West Australians, HBF has an ambitious growth strategy to tap into the east coast and become a national leader in its category. Leaning on the back of a definitive symbol of Perth – the cuddly quokka – tied with tongue in cheek copy, this presentation unearths the repositioning journey behind WA’s oldest private health insurer.
2023: Inside The marketer’s playbook – A panel with Curtin University director, brand and marketing Kate Jennings, RAC general manager of brand and marketing Haylee Felton, Harvest Road head of marketing Sam Tomeo
Influenced by the macroeconomic climate, the debate around brand vs performance marketing is at the forefront of industry discourse. Highlighting the opportunities and challenges for partners, this marketer panel will shine a light on where allocation of budget and investments are going.
Perth Unplugged: The economic outlook – A fireside chat with Chamber of Commerce and Industry WA chief economist Aaron Morey
With inflation, cautionary spending and the cost-of-living crisis making headlines, what does the period ahead look like for the WA market? Moderated by Nine’s Perth managing director Clive Bingwa, this session will unearth how businesses can navigate the current climate and what industries hold the most growth as consumer behaviour shifts.
This article originally appeared in Adnews.
Phone: (03) 9804 3542
Email: hello@matchandwood.com.au
