MATCH & WOOD WINS MFA FOR PRO BONO WORK WITH RADIO LOLLIPOP

Match & Wood has taken our the Best Pro Bono Cause Marketing Incentive campaign at the Media Federation Awards, for our work with children’s hospital charity Radio Lollipop.

The Media Federation Awards (MFAs) are one of the most prestigious celebrations in the Australian media industry. They recognise the strategy, creativity, and effectiveness that sit at the heart of great communications, and set the benchmark for what best-in-class media looks like.

Among the categories, the Best Pro Bono/Cause Marketing Incentive – In recognition of Pam Lane, highlights the industry’s ability to use its craft for good bringing world-class strategic thinking and creative execution to causes that often don’t have the budgets or resources to access it.

Winning this award is not just about demonstrating smart media solutions, but about showing the power of our industry to drive genuine social impact. It’s proof that when media agencies lend their talent and expertise, they can change outcomes for organisations, communities, and the people who need it most.

On stage to accept the award was Match & Wood’s National Operation Dircetor, Victoria Valova, a driving force on the Radio Lollipop business.

Huge thanks goes to Radio Lollipop Charity Coorindator Melissa Sparta-Dawes, and to Jade Harley and the UnLtd team, who partnered with us to select Radio Lollipop as our key Pro Bono partner, and facilitated what has turned into an increible long term relationship.

The original LinkedIn announcement can be viewed here.